Unlocking the Power of Meta Generative AI for Businesses

Meta generative AI has the potential to revolutionize the way businesses operate. By leveraging the power of large language models, companies can create highly personalized and engaging experiences for their customers.

This technology can automate routine tasks, freeing up human resources for more strategic and creative work. According to a study, businesses that adopt AI-powered automation can see a 30% increase in productivity.

The key to unlocking this potential lies in understanding how meta generative AI works. It's a type of artificial intelligence that can generate new content, such as text, images, or music, based on a given prompt or set of instructions.

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Llama is a family of models, not just one. There are three main versions: Llama 8B, Llama 70B, and Llama 405B.

These models are trained on a vast amount of data, including web pages in various languages, public code and files, and synthetic data generated by other AI models. The latest versions, Llama 3.1 8B, Llama 3.1 70B, and Llama 3.1 405B, were released in July 2024.

Discover more: Llama Generative Ai

Llama 3.1 8B and Llama 3.1 70B are small, compact models designed to run on devices ranging from laptops to servers. Llama 3.1 405B, on the other hand, is a large-scale model that requires data center hardware.

All the Llama models have a context window of 128,000 tokens. This means they can consider input data up to 100,000 words or 300 pages long, which is roughly the length of three classic novels: "Wuthering Heights", "Gulliver's Travels", and "Harry Potter and the Prisoner of Azkaban."

Meta's Llama is a powerful tool for developers, available on most popular cloud platforms, including Nvidia, Databricks, Groq, Dell, and Snowflake. You can also use it on Meta's own platforms like Facebook Messenger, WhatsApp, Instagram, and Oculus.

Developers can download, use, or fine-tune the model across these platforms, and some partners have even built additional tools and services on top of Llama. These tools enable the models to reference proprietary data and run at lower latencies.

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Meta suggests using its smaller models, Llama 8B and Llama 70B, for general-purpose applications like powering chatbots and generating code. Llama 405B, on the other hand, is better suited for model distillation and generating synthetic data to train alternative models.

To ensure the safe use of Llama, Meta provides tools like Llama Guard, Prompt Guard, and CyberSecEval. Llama Guard detects potentially problematic content generated by the model, while Prompt Guard blocks malicious prompts that attempt to "attack" the model.

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Meta has introduced new generative AI video creation tools for advertisers on Facebook and Instagram, allowing them to create more immersive video ads.

These tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year.

The new video creation tools include AI-powered analytics and optimization, which are available to brands in Advantage+ campaigns.

Video Expansion is a key feature that generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms.

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This feature was developed in response to the popularity of a similar feature for images.

Advertisers can now create more engaging video ads without needing an original video asset to upload, thanks to the Image Animation feature.

This feature lets advertisers add movement to a fixed image on Instagram Reels, making their ads more dynamic and attention-grabbing.

Meta is also testing capabilities to improve brand voice and tone in genAI-powered creative, based on feedback from advertisers and agencies.

The company has a tool with voice prompt capabilities for advertisers building out text creative, and advertisers can also upload a brand logo to guide genAI-created visual assets.

A Partnership Ads Hub has been created where advertisers can manage creator campaigns, setting up partnership ads and other content on one page.

This new feature lets advertisers get involved in video where it matters most, with minimal additional resources, and ensures brand videos look native, professional and enticing on Meta platforms.

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Meta offers several tools to make Llama safer to use. These tools include Llama Guard, a moderation framework, and Prompt Guard, a tool to protect against prompt injection attacks.

Llama Guard tries to detect potentially problematic content, including content relating to criminal activity, child exploitation, copyright violations, hate, self-harm, and sexual abuse. Developers can customize the categories of blocked content and apply the blocks to all the languages Llama supports.

Prompt Guard can block text intended for Llama, but only text meant to “attack” the model and get it to behave in undesirable ways. This includes explicitly malicious prompts and prompts that contain “injected inputs.”

CyberSecEval is a collection of benchmarks to measure model security, and it can assess the risk a Llama model poses to app developers and end users. The areas it assesses include “automated social engineering” and “scaling offensive cyber operations.”

Here are the Meta tools for Llama:

Llama can answer a wide range of questions and provide information on various topics, from science and history to entertainment and culture.

With its massive 7.5 billion parameter model, Llama can process and understand vast amounts of data, making it a powerful tool for generating human-like text.

You can use Llama on various platforms, including Facebook Messenger, WhatsApp, Instagram, Oculus, and Meta.ai, to simply chat with it.

Llama is also available for developers to download, use, or fine-tune across most popular cloud platforms, with over 25 partners hosting it, such as Nvidia, Databricks, Groq, Dell, and Snowflake.

Some partners have built additional tools and services on top of Llama, allowing models to reference proprietary data and run at lower latencies.

Meta recommends using its smaller models, Llama 8B and Llama 70B, for general-purpose applications like powering chatbots and generating code.

Llama 405B is better suited for model distillation and generating synthetic data to train or fine-tune alternative models.

Developers with more than 700 million monthly users must request a special license from Meta to deploy the model.

AI Video Clips are getting a boost with Meta's new generative AI video advertising tools. These tools allow advertisers to create more immersive video ads for Instagram and Facebook users.

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The new Video Expansion feature generates unseen pixels in each frame to expand the dimensions of the video, making it a more native experience on the platforms. This feature was developed in response to the popularity of a similar feature for images.

With Image Animation, advertisers can add movement to a fixed image on Instagram Reels, without needing an original video asset. This means they can include videos in their campaigns automatically using genAI.

Advertisers can also use AI-powered analytics and optimization in Advantage+ campaigns to improve their video ad performance. This is especially useful for brands that want to tell their story at the top of the funnel.

Here are some key benefits of Meta's AI Video Clips:

Meta Platforms has learned through its experiments that small businesses value the ability to access more tools that can help build credibility with new audiences to drive more engagement and grow their brand.

Meta and other tech companies such as Amazon, Microsoft, and Google parent Alphabet have poured billions into generative AI products and models.

The AI boom has also buoyed other tech stocks like Nvidia, which has seen its revenue lifted by the spike in demand for its components and software that are powerful enough to train and run AI technology.

Meta's stock has gained 6% since the company's post-earnings slide two weeks ago, when it announced plans to increase spending on AI.

The spending will boost the company's long-term AI leadership, according to analysts.

Here are some of the tech companies making massive AI investments: